Forbes April 2020 / by E. Napoletano / Read original article
As small businesses scramble to right themselves in the ever-shifting COVID-19 world, many are in search of resources to help them thrive. The logistics of pivoting a traditionally in-person business to an online platform might seem overwhelming at first blush. However, businesses can go through a logical process to make such pivots.
“When a business thinks about moving online, their first thought is to start selling online,” says Phil Jones, a sales consultant and author of Exactly What to Say. “Instead, they should first think about how they can do a better job of using online tools to serve their existing customers and communities.”
The logical process below, along with thoughts from experts across the small-business landscape, will help your business chart an intentional path for your online pivot—one that puts your customers and community at the heart of every step you take.
Read the rest of this article HERE
