Entrepreneur Magazine OCT 2020 / Kelly Wing, CEO/Founder Ohwabisabi / Read original article
Starting March 11, 2020, when the pandemic was declared by the World Health Organization (WHO) as a global pandemic, we quickly experienced a flurry of events thereafter, witnessing drastic changes not only take place on a worldwide scale but also in our own personal lives at home and in business as we had to adapt quickly to the “new normal”.
As we conformed to the new rules and retreated to the safety of our homes, it gave entrepreneurs a chance to sit with their own stark reality of what they’d created up until that point – what was working, what wasn’t working, what our strengths are. Suddenly unable to escape the truth with nowhere to run, for some, this was a confronting yet powerful opportunity in opening up an entirely new trajectory in business and impact, in a much more future-focused way.
1. Greater levels of clarity and purpose
There are people who choose to react to situations around them, and those who seek to observe and understand. Those who chose to observe and understand in recent circumstances have found that they have unlocked greater levels of clarity, wisdom, and purpose. It is not uncommon to see business owners this year going through a complete rebrand and restructure as their belief and value systems go through a complete upgrade to realign with the new world.
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